About

Rob has over 20 years experience in senior commercial and People leadership roles. He has a passion for innovation and developing both businesses and the people that make them great.

Dave is a commercial CMO with a strong background in leisure operations and marketing. With deep experience across the leisure sector, he specialises in growing memberships, delivering great customer experiences, and boosting retention.

A passionate advocate for industry growth, Jez holds board and advisory roles, shaping governance, commercial growth, safeguarding, and best practices to ensure a thriving future for climbing businesses.

Andy is a seasoned entrepreneur. With a background in finance, data analysis and growing start-ups into great businesses. Andy's passion is scaling businesses and the role that data analytics can play in it.

Andy Mellor is a commercial CFO with a strong background in strategic financial management, performance improvement, and M&A. With significant expertise in the leisure sector, Andy specialises in helping growing businesses thrive.

Sam Beeny is a Marketing Manager, with a background in brand strategy, content, and campaign delivery. Sam supports businesses in turning discovery moments into check-ins through clear, consistent marketing.